The Founder's Toolkit

Insights from idea generation to scaling up your business

The 4 stages of startup development

Starting something out of nothing is a particular challenging endeavor which is especially true in the startup world. Our founder’s toolkit is directed at tech and non tech founders to help you execute on your idea and engage on the journey of creating a successful business. 

Idea Generation

Ideas are worth nothing if they are not executed upon. So, the most important step is to get moving. 

Here you will find answers to: 

  • How do I find good ideas? 
  • Where do I start? 
  • How do I do market research? 


Once you have found an idea that seems to be worth pursuing you need to find out of it actually is – by testing. 

Here you will find answers to: 

  • Who is my ideal customer? 
  • How do I test my business model? 
  • What are good test methods?

MVP Development

Now it is time use all the insights from the testing process to develop your actual first version of a digital product. 

Here you will find answers to: 

  • Who can develop my product?
  • Do I need a tech co-founder?
  • What are the challenges of an MVP?

Grow & Scale

After the initial launch of your product the real work begins. From further testing to optimization operations. 

Here you will find answers to: 

  • How can AI/ML support operations?
  • Do I have product market fit? 
  • Do I need Venture Capital?

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Idea Generation

This is a rough start, we know, but we got you covered – take a look: Why your idea won’t become reality and what to do about it

How do you generate ideas to build something new and innovative? Find your answers here: How to generate a startup idea worth pursuing

On generating Start Up ideas from the legendary Paul Graham / Y Combinator: How to get Start Up Ideas 

Further idea generation tips from Rob Johnson / Ex TechStart MD: 23 Ways to Generate Startup Ideas

Get better at brainstorming – Harvard will show you how: Better Brainstorming


Find if your business model is actually worth pursuing and how to go about it: How to put your Business Model to the test

In order to successfully sell your product or service you have to create an Ideal Customer Profile – check out our simple 4 step process.

Testing your business idea is crucial before spending a lot of time and money on it. We show you how to set up a landing page for business model testing.

One of our favorite resources for advice and template from business model canvas to testing processes: Strategyzer

The originators of design thinking: Ideo

Test test test: Test your startup idea – A list that took me 8 years to develop

MVP Development

Only 30% of new digital products succeed in attracting enough customers: Overcoming the challenges of creating a digital MVP

Everyone tells you to be optimistic, there is nothing wrong with that. Though taking a look at what could possible go wrong is not to discourage you but create mitigation strategies: The Pre-Mortem Exercise – How to build better digital products

Everyone of you wants that unicorn tech co-founder but don’t let that stop you from starting a tech company: Why you need to stop looking for a technical co-founder!

To develop a proper MVP you need to know who you want to sell to: Ideal Customer Profile 

This is just a little more technical and we will help you with this. In any case it doesn’t hurt to have a basic understanding: Use Cases

Don’t forget to develop your go to market strategy while we develop your MVP: The Proven Process for Developing a Go-to-Market Strategy

Grow & Scale

Once you start growing (fast) you need think how your ops processes can scale with you: AI and Machine Learning for business operations

You need a digital transformation strategy that reimagines your business processes. Here are five keys to leading a successful digital transformation.

With a robot apocalypse unlikely in the future, the future of machine learning in business looks bright. Find out here how ML can enhance your business.

Are you ready for VC money: Find out if so

Raising money for your market place: The Speedinvest x Marketplace Scorecard

From Start Up to Scale Up: The Growing Pain Matrix

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